Thinking of taking your food or drink dream on the road? Whether you’re planning to serve street food, pour cocktails at weddings, or dish out barista-level coffee at festivals, launching a mobile hospitality business is an exciting move!
Starting a mobile hospitality business?
Here at Catering Van Conversions, we’ve helped convert everything from vintage horseboxes to state-of-the-art modern food trucks. Over the years, we’ve seen what sets successful mobile businesses apart — and it starts with solid planning.
So, here are 5 essential things to consider before you hit the road:
1. Licensing, Permits & Safety First
It’s not glamorous, but it’s vital. The most common issue we see new traders run into? Paperwork. Before you fire up the grill or pop the cork, make sure you’re fully legal.
You’ll need:
Food hygiene certificates
Public liability insurance
Street trading or market permits (varies by council)
Alcohol license (if applicable)
Vehicle compliance (gas safe certs, electrical testing, MOT)
Pro tip: We can assist with your vehicle compliance needs to ensure the van is up to code!
2. Your Van is Your Brand
Your vehicle isn’t just your kitchen, it’s your calling card. Whether you go for a retro Piaggio Ape, a rugged Land Rover conversion, or a slick modern trailer or Low Loader, your van should reflect your business personality.
Think:
Efficient internal layout (space is tight — every inch matters)
Kit that suits your menu (fridges, pizza ovens, espresso machines)
Eye-catching design that turns heads (logo, colours, lighting – make your brand stand out!)
Remember, you’ve only got a few seconds to make a first impression so your build needs to work and wow.
3. Keep the Concept Simple, Strong & Scalable
One of the biggest mistakes? Trying to do too much.
Start with a clear, focused concept. Ask yourself:
What’s the one thing you’ll be known for?
Can you produce it quickly, in volume, in a tight space?
Will customers remember it or share it?
Less is more, and simple sells. Whether it’s dirty burgers, Basque cheesecakes, or espresso Martinis, own your niche.
4. Have a roadmap… literally!
You might be mobile but you still need a route plan.
Explore:
Local markets and street food pitches
Weddings, corporate events and private hire
Regular business parks or office sites
Seasonal pop-ups and festivals
Top tip: Lock in events early, the best dates go fast, especially in summer. Make friends with local organisers, repeat bookings are gold!
5. Marketing & Money Management
You’ve got the look. You’ve got the menu. Now you need customers and cash flow.
Here’s what to line up:
Cashless payment setup (contactless is essential)
A strong Instagram and TikTok presence — visuals drive bookings
Online reviews and event photos
Clear branding across your socials, van, and packaging
Don’t forget: this is a business. Track your costs, watch your margins, and reinvest smartly. A slick spreadsheet is just as powerful as a shiny new grill.
Final Thoughts
The mobile food and drink world is full of potential, but the businesses that thrive are the ones that plan well, build smart, and stay focused.
If you’re dreaming of life on the road and need help getting started, we’re here to help. At Catering Van Conversions, we specialise in bespoke catering van conversions designed to bring your vision to life safely, stylishly, and built to last.
Got an idea? Let’s make it mobile.